Made in Singapore

Coffee Is Always Welcomed!

In Singapore, it is argued that food is a common interest among Singaporeans. Some might even argue to say that Singaporeans live to eat instead of eating to live! However, due to the busy work schedules that many Singaporeans have, coffee has effectively become part of their lives. May it be to keep them wake during work, or to even grab a drink down a the nearest barista to spend time/ catch up with some friends.

Picture taken from sethlui,com (sethlui.com, 2017)

Personally I don't have the habit of drinking coffee on a daily basis, however, I have seen many places offer cubes of coffee that, if placed in a machine, can brew into a coffee with aromatic smell that fills the whole room. Ever wondered who invented the idea? The answer is Boncafé, and whats more is that Boncafé is first established in Singapore!

Company logo (ICCS, 2018)

More about Boncafé

Boncafé was first established in the year 1962. They are a major supplier in the South east Asia, East Asia as well as the Middle East. As pioneers in the in the South East Asia to adopt a European style of roasting gourmet coffee, they adopt a Swiss Tradition of constantly striving to aim for the best.

Personal thoughts

Personally this has caught my eyes as I have always thought that such things were only made by companies such as Starbucks. Now knowing that Singapore has actually is able to come up with the idea and also to be one of the leading/pioneer in roasting coffee in the some of the major parts of the world. It gives me confidence that there is a possibility in Singapore to build a giant business as one of my personal dreams to do a start-up for myself. Knowing that such a success is possible, it has really encouraged me and made me realise that it is not impossible to start and grow a business in Singapore despite the many companies that coming over to Singapore to do there own business and trying to expand it even further.

Reference

Boncafé International Pte Ltd.Available from: http://www.italchamber.org.sg/member/Boncafe [Accessed 16 July 2018].

Leu, M. 2017. 10 foods products made in Singapore that Millenials probably didn't know about [Online]. SethLui.com. Available from: https://sethlui.com/made-in-singapore-food-products/ [Accessed 16 July 2018]

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